Throughout life, people collect different methods of tackling various problems and getting jobs done. As solutions and tools become more accessible, they get into personal space and the ways of applying them diversify.

In this article you can find 10 main insights that emerged during our Lean Startup journey and research for the Problem-Solution Fit canvas.

It all begins with an idea. The Problem-Solution Fit canvas is based on the principles of Lean Startup, LUM (Lazy User Model) and User Experience design.

Focusing on customer behaviour and how people do things already may give you a shortcut to a solution with higher adoption probability.